Your privacy is important to us. It is LovShield Inc.’s
policy to respect your privacy and comply with any applicable law and
regulation regarding any personal information we may collect about you,
including across our website, https://LovShield.ca, and other sites we own and
operate.
Personal information is any information about you which can be used to identify
you. This includes information about you as a person (such as name, address,
and date of birth), your devices, payment details, and even information about
how you use a website or online service.
In the event our site contains links to third-party sites and services, please
be aware that those sites and services have their own privacy policies. After
following a link to any third-party content, you should read their posted
privacy policy information about how they collect and use personal information.
This Privacy Policy does not apply to any of your activities after you leave
our site.
This policy is effective as of 1 January 2025.
Last updated: 2 February 2025
Information We Collect
Information we collect falls into one of two categories: “voluntarily provided”
information and “automatically collected” information.
“Voluntarily provided” information refers to any information you knowingly and
actively provide us when using or participating in any of our services and
promotions.
“Automatically collected” information refers to any information automatically
sent by your devices in the course of accessing our products and services.
Log Data
When you visit our website, our servers may automatically log the standard data
provided by your web browser. It may include your device’s Internet Protocol
(IP) address, your browser type and version, the pages you visit, the time and
date of your visit, the time spent on each page, and other details about your
visit.
Additionally, if you encounter certain errors while using the site, we may
automatically collect data about the error and the circumstances surrounding
its occurrence. This data may include technical details about your device, what
you were trying to do when the error happened, and other technical information
relating to the problem. You may or may not receive notice of such errors, even
in the moment they occur, that they have occurred, or what the nature of the
error is.
Please be aware that while this information may not be personally identifying
by itself, it may be possible to combine it with other data to personally
identify individual persons.
Device Data
When you visit our website or interact with our services, we may automatically
collect data about your device, such as:
-Device Type
-Operating System
-Geo-location data
Data we collect can depend on the individual settings of your device and
software. We recommend checking the policies of your device manufacturer or
software provider to learn what information they make available to us.
Personal Information
We may ask for personal information — for example, when you subscribe to our
newsletter or when you contact us — which may include one or more of the
following:
-Name
-Email
-Phone/mobile number
-Home/mailing address
Legitimate Reasons for Processing Your Personal Information
We only collect and use your personal information when we have a legitimate
reason for doing so. In which instance, we only collect personal information
that is reasonably necessary to provide our services to you.
Collection and Use of Information
We may collect personal information from you when you do any of the following
on our website:
-Apply to become a member
-Enter any of our contests, sweepstakes, and surveys
-Sign up to receive updates from us via email or social media channels
-Use a mobile device or web browser to access our content
-Contact us via email, social media, or on any similar technologies
-When you mention us on social media
We may collect, hold, use, and disclose information for the following purposes,
and personal information will not be further processed in a manner that is
incompatible with these purposes:
-to provide you with our core features and services
-to enable you to customize or personalize your experience of our website
-to contact and communicate with you
-for analytics, market research, and business development, including to operate
and improve our website, associated applications, and associated social media
platforms
-for advertising and marketing, including to send you promotional information
about our products and services and information about third parties that we
consider may be of interest to you
-to enable you to access and use our website, associated applications, and
associated social media platforms
for internal record keeping and administrative purposes
-to run competitions, sweepstakes, and/or offer additional benefits to you
-to comply with our legal obligations and resolve any disputes that we may have
-for security and fraud prevention, and to ensure that our sites and apps are
safe, secure, and used in line with our terms of service
-for technical assessment, including to operate and improve our app, associated
applications, and associated social media platforms
We may combine voluntarily provided and automatically collected personal
information with general information or research data we receive from other
trusted sources. For example, Our marketing and market research activities may
uncover data and insights, which we may combine with information about how
visitors use our site to improve our site and your experience on it.
Security of Your Personal Information
When we collect and process personal information, and while we retain this
information, we will protect it within commercially acceptable means to prevent
loss and theft, as well as unauthorized access, disclosure, copying, use, or
modification.
Although we will do our best to protect the personal information you provide to
us, we advise that no method of electronic transmission or storage is 100%
secure, and no one can guarantee absolute data security.
You are responsible for selecting any password and its overall security
strength, ensuring the security of your own information within the bounds of
our services. For example, ensuring any passwords associated with accessing
your personal information and accounts are secure and confidential.
How Long We Keep Your Personal Information
We keep your personal information only for as long as we need to. This time
period may depend on what we are using your information for, in accordance with
this privacy policy. For example, if you have provided us with personal
information as part of creating an account with us, we may retain this
information for the duration your account exists on our system. If your
personal information is no longer required for this purpose, we will delete it
or make it anonymous by removing all details that identify you.
However, if necessary, we may retain your personal information for our
compliance with a legal, accounting, or reporting obligation or for archiving
purposes in the public interest, scientific, or historical research purposes or
statistical purposes.
Children’s Privacy
We do not aim any of our products or services directly at children under the
age of 13, and we do not knowingly collect personal information about children
under 13.
Disclosure of Personal Information to Third Parties
We may disclose personal information to:
A parent, subsidiary, or affiliate of our company, third-party service
providers for the purpose of enabling them to provide their services, including
(without limitation) IT service providers, data storage, hosting and server
providers, ad networks, analytics, error loggers, debt collectors, maintenance
or problem-solving providers, marketing or advertising providers, professional
advisors, and payment systems operators, our employees, contractors, and/or
related entities our existing or potential agents or business partners,
sponsors or promoters of any competition, sweepstakes, or promotion we run,
credit reporting agencies, courts, tribunals, and regulatory authorities, in
the event you fail to pay for goods or services we have provided to you,
courts, tribunals, regulatory authorities, and law enforcement officers, as
required by law, in connection with any actual or prospective legal
proceedings, or in order to establish, exercise, or defend our legal rights, third
parties, including agents or sub-contractors, who assist us in providing
information, products, services, or direct marketing to you, third parties to
collect and process data, an entity that buys, or to which we transfer all or
substantially all of our assets and business
International Transfers of Personal Information
The personal information we collect is stored and/or processed in Canada, and
United States, or where we or our partners, affiliates, and third-party
providers maintain facilities.
The countries to which we store, process, or transfer your personal information
may not have the same data protection laws as the country in which you
initially provided the information. If we transfer your personal information to
third parties in other countries: (i) we will perform those transfers in
accordance with the requirements of applicable law; and (ii) we will protect
the transferred personal information in accordance with this privacy policy.
Your Rights and Controlling Your Personal Information
Your choice: By providing personal information to us, you understand we will
collect, hold, use, and disclose your personal information in accordance with
this privacy policy. You do not have to provide personal information to us,
however, if you do not, it may affect your use of our website or the products
and/or services offered on or through it.
Information from third parties: If we receive personal information about you
from a third party, we will protect it as set out in this privacy policy. If
you are a third party providing personal information about somebody else, you
represent and warrant that you have such person’s consent to provide the
personal information to us.
Marketing permission: If you have previously agreed to us using your personal
information for direct marketing purposes, you may change your mind at any time
by contacting us using the details below.
Access: You may request details of the personal information that we hold about
you.
Correction: If you believe that any information we hold about you is
inaccurate, out of date, incomplete, irrelevant, or misleading, please contact
us using the details provided in this privacy policy. We will take reasonable
steps to correct any information found to be inaccurate, incomplete, misleading,
or out of date.
Non-discrimination: We will not discriminate against you for exercising any of
your rights over your personal information. Unless your personal information is
required to provide you with a particular service or offer (for example providing
user support), we will not deny you goods or services and/or charge you
different prices or rates for goods or services, including through granting
discounts or other benefits, or imposing penalties, or provide you with a
different level or quality of goods or services.
Downloading of Personal Information: We provide a means for you to download the
personal information you have shared through our site. Please contact us for
more information.
Notification of data breaches: We will comply with laws applicable to us in
respect of any data breach.
Complaints: If you believe that we have breached a relevant data protection law
and wish to make a complaint, please contact us using the details below and
provide us with full details of the alleged breach. We will promptly
investigate your complaint and respond to you, in writing, setting out the
outcome of our investigation and the steps we will take to deal with your
complaint. You also have the right to contact a regulatory body or data
protection authority in relation to your complaint.
Unsubscribe: To unsubscribe from our email database or opt-out of
communications (including marketing communications), please contact us using
the details provided in this privacy policy, or opt-out using the opt-out
facilities provided in the communication. We may need to request specific
information from you to help us confirm your identity.
Use of Cookies
We use “cookies” to collect information about you and your activity across our
site. A cookie is a small piece of data that our website stores on your
computer, and accesses each time you visit, so we can understand how you use
our site. This helps us serve you content based on preferences you have
specified.
Please refer to our Cookie Policy for more information.
Business Transfers
If we or our assets are acquired, or in the unlikely event that we go out of
business or enter bankruptcy, we would include data, including your personal
information, among the assets transferred to any parties who acquire us. You
acknowledge that such transfers may occur, and that any parties who acquire us
may, to the extent permitted by applicable law, continue to use your personal
information according to this policy, which they will be required to assume as
it is the basis for any ownership or use rights we have over such information.
Limits of Our Policy
Our website may link to external sites that are not operated by us. Please be
aware that we have no control over the content and policies of those sites, and
cannot accept responsibility or liability for their respective privacy
practices.
Changes to This Policy
At our discretion, we may change our privacy policy to reflect updates to our
business processes, current acceptable practices, or legislative or regulatory
changes. If we decide to change this privacy policy, we will post the changes
here at the same link by which you are accessing this privacy policy.
If the changes are significant, or if required by applicable law, we will
contact you (based on your selected preferences for communications from us) and
all our registered users with the new details and links to the updated or
changed policy.
If required by law, we will get your permission or give you the opportunity to
opt in to or opt out of, as applicable, any new uses of your personal
information.
Do Not Track
Some browsers have a “Do Not Track” feature that lets you tell websites that
you do not want to have your online activities tracked. At this time, we do not
respond to browser “Do Not Track” signals.
We adhere to the standards outlined in this privacy policy, ensuring we collect
and process personal information lawfully, fairly, transparently, and with
legitimate, legal reasons for doing so.
Cookies and Pixels
At all times, you may decline cookies from our site if your browser permits.
Most browsers allow you to activate settings on your browser to refuse the
setting of all or some cookies. Accordingly, your ability to limit cookies is
based only on your browser’s capabilities. Please refer to the Cookies section
of this privacy policy for more information.
Contact Us
For any questions or concerns regarding your privacy, you may contact us using
the following details:
Legal team legal@LovShield.ca
